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Gaming for good

Our funds have been benefiting society since 1966

Make a difference

Let’s work together. We’re a gaming company founded on the Åland Islands. Our clear purpose is to generate funds for the benefit of society. Wait until you hear what we can offer…

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Careers

Is Paf the right company for you? Hopefully. We are always looking for talent

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Media

What story are you looking for? See what Paf is up to. You might be surprised

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Partners

Great partnerships make businesses stronger. Could we benefit each other?

Latest news

Paf’s partner Finnlines launches new ship

Paf’s partner Finnlines launches new ship

Finnlines new vessel Finnsirius will be launched in September. The ship is a starting point for more passenger traffic onboard Finnlines. Paf will deliver top-class gaming entertainment on board. In September, Finnlines new vessel Finnsirius will embark on its maiden voyage. The vessel is the first of two new cargo and passenger ships that Finnlines has invested in. The ships…

The grit:lab tech education will continue

The grit:lab tech education will continue

Paf's headquarters will be filled with new students as the tech education grit:lab continues. The application tests will start this winter and admission weeks will be organised in spring 2024.  Two years ago, the idea for an innovative tech education named grit:lab was presented, a few months later the admissions opened and a year later the students started their education.…

Red Cross dogs spread joy

Red Cross dogs spread joy

In a lounge at the Sunnanberg elderly care centre in Saltvik, Åland, residents are waiting for the evening's visit. Four four-legged friends enter the room. Chico, Frida, Aqua and Kate all work as volunteer service dogs and their visit is always appreciated. "For ten years, the Red Cross has had an active programme of service dogs," says Gudrun Brändström, who…

02 August 2023
Paf gets scientific climate targets approved by SBTi

Paf gets scientific climate targets approved by SBTi

Paf is raising the bar on climate action and is committed to reducing its climate impact in line with the Paris Agreement's 1.5°C target. Paf has submitted a Science Based Target (SBT), which has now been approved by the Science Based Target initiative (SBTi). “We have committed to reduce our greenhouse gas emissions in scope 1 and 2 by at…

07 July 2023

Our history

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Our birth

Paf was formed on Åland on 31 October 1966. Our founding associations were The Red Cross, Save The Children, a public health foundation and a children’s charity. Licenced gaming began on 1 January 1967 with two part-time employees and 51 gaming machines. Since the start the funds we generated was used for the benefit of society.

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On the ocean waves

In 1973 Paf negotiated sole rights for gaming onboard Åland registered car ferries and our profits began to really take off. Between 1974 and 1999 about 95% of our profit came from gaming at sea. In the 80s we generated about €15m for the benefit of society. During the 90s we generated a further €34m. By 1999 we had grown to around 80 employees.

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Online pioneers

Paf created one of the world’s very first online gaming sites, which we launched on 3 December 1999. Always looking to innovate, from the very start we made our own exclusive games in the Paf Games Studio. By the end of the 00s we had generated a further €100m funds for the benefit of society and our workforce had grown to over 200.

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World records breakers

It’s good to be lucky in life and in business. In November 2012 we broke the world record for an online slot jackpot win exclusive to a single gaming company (8.6 million euros). Just two months later, in January 2013, another Paf.com player won 17.8 million euros. This was a new world record for a slot jackpot win and remains only a fraction away from the existing record.

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Going green

We reimagined and redesigned our Mariehamn Head Office in 2016. We wanted to create a building that was a landmark statement for sustainability. Our new head office is a passive house that is eye-catchingly clad in 742 solar panels producing energy year-round. Employee initiatives complement this ‘green-thinking’ in all of our offices and facilities.

The future

Paf is a company that adapts as the world and our industry changes. Our business is growing both online and at sea and we now have around 330 employees. We are entering new licensed markets. We are leading innovators in Responsible Gaming. We continue to create our own exclusive games. All of our profit is still used for the benefit of society.

The next chapter of our story is always the most exciting one.