Gaming for good

Our funds have been benefiting society since 1966

Make a difference

Let’s work together. We’re a gaming company founded on the Åland Islands. Our clear purpose is to generate funds for the benefit of society. Wait until you hear what we can offer…

Careers

Is Paf the right company for you? Hopefully. We are always looking for talent

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Media

What story are you looking for? See what Paf is up to. You might be surprised

Partners

Great partnerships make businesses stronger. Could we benefit each other?

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Sällskapsresan

Paf Games Studio

This slot was made by the Paf Games Studio with the Swedish screen legend Lasse Åberg. It has the quirky flavour of Lasse’s cult 1980 comedy film Sällskapsresan – the most-seen movie in Swedish history. Lasse donates a share of his game revenue to Stiftelsen Hållbara Hav (for a cleaner Baltic Sea).

Mieto vs Wassberg

Paf Games Studio

These two Nordic skiing legends took part in the closest race in Olympic history. Now their classic rivalry is reignited in a playful slot machine from the Paf Games Studio with a winter sport theme. In the bonus game the player picks a Wassberg or Mieto ski avatar and they race once again!

Cash & Carry: Shopping Spree

Paf Games Studio

This exclusive game is the sequel to our all-time most successful slot Cash and Carry. It has the same joyful spirit as the original and even features the same musicians. But the jackpot is much bigger. An overnight hit with our players this is yet another Paf Games Studio success!

Careers at Paf

Latest news

Paf’s headquarters was filled with tech enthusiasts

Paf's event, Åland Tech Meetup, offered a packed agenda with eight speakers. Throughout the evening, experts shared their knowledge on topics such as AI, the structure of grit:lab, and how to overcome all obstacles and make the impossible possible, even with eight holes in the brain. "It's fantastic to see so many of you here today, and I'm especially pleased…

Tags: #tech #ourbusiness

01 June 2023

Paf has generated one gigawatt-hour of solar energy

Paf's own solar panels, which are installed at the headquarters in Mariehamn, have reached a milestone. So far, 1,000 MWh of clean solar energy has been produced. At the same time, Paf chooses to support a solar energy project in India to offset its environmental impact in 2022. Paf’s head office on Åland was completed in 2016, and built as…

Tags: #ourbusiness #sustainability

26 May 2023

Paf acquires two Latvian gaming sites

Paf acquires two Latvian gaming sites, WilliamHill.lv and MrGreen.lv. The acquisition makes Paf the third largest gaming company in the Latvian market. Paf invests in the Latvian gaming market by acquiring two Latvian gaming sites from the gaming company 888 Holding Plc. The acquisition includes 888 Holding's Latvian operations, the gaming sites WilliamHill.lv and MrGreen.lv along with their Latvian licences.…

Tags: #ourbusiness #pressrelease

22 May 2023

Paf extends cooperation with Eckerö Linjen

Paf and Eckerö Linjen signed a new multi-year agreement. The agreement will give Eckerö Linjen a completely new and updated onboard gaming experience. Paf and Eckerö Linjen have worked closely together for many years. Paf produces and delivers the gaming entertainment for the passengership MS Eckerö, which operates between Sweden and Åland. Both parties have chosen to extend the cooperation…

Tags: #games #ourbusiness #partners #pressrelease

10 May 2023

Paf's Head office, Mariehamn

Paf's Office, Tallinn

Paf's Office, Stockholm

Paf's Head office, Mariehamn

Our history

31 October 1966

Our birth

Paf was formed on Åland on 31 October 1966. Our founding associations were The Red Cross, Save The Children, a public health foundation and a children’s charity. Licenced gaming began on 1 January 1967 with two part-time employees and 51 gaming machines. Since the start the funds we generated was used for the benefit of society.

01 January 1974

On the ocean waves

In 1973 Paf negotiated sole rights for gaming onboard Åland registered car ferries and our profits began to really take off. Between 1974 and 1999 about 95% of our profit came from gaming at sea. In the 80s we generated about €15m for the benefit of society. During the 90s we generated a further €34m. By 1999 we had grown to around 80 employees.

03 December 1999

Online pioneers

Paf created one of the world’s very first online gaming sites, which we launched on 3 December 1999. Always looking to innovate, from the very start we made our own exclusive games in the Paf Games Studio. By the end of the 00s we had generated a further €100m funds for the benefit of society and our workforce had grown to over 200.

20 January 2013

World records breakers

It’s good to be lucky in life and in business. In November 2012 we broke the world record for an online slot jackpot win exclusive to a single gaming company (8.6 million euros). Just two months later, in January 2013, another Paf.com player won 17.8 million euros. This was a new world record for a slot jackpot win and remains only a fraction away from the existing record.

18 July 2016

Going green

We reimagined and redesigned our Mariehamn Head Office in 2016. We wanted to create a building that was a landmark statement for sustainability. Our new head office is a passive house that is eye-catchingly clad in 742 solar panels producing energy year-round. Employee initiatives complement this ‘green-thinking’ in all of our offices and facilities.

The future

Paf is a company that adapts as the world and our industry changes. Our business is growing both online and at sea and we now have around 330 employees. We are entering new licensed markets. We are leading innovators in Responsible Gaming. We continue to create our own exclusive games. All of our profit is still used for the benefit of society.

The next chapter of our story is always the most exciting one.

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