Make a difference
Let’s work together. We’re a gaming company founded on the Åland Islands. Our clear purpose is to generate funds for the benefit of society. Wait until you hear what we can offer…
Latest news
Kimi Räikkönen teams up with Paf
Paf has signed a multi-year partnership with Formula 1 World Champion Kimi Räikkönen. The excitement was high when Kimi Räikkönen showed up at Paf’s head office in Mariehamn.
Published: 07 maj 2025
Paf's comprehensive carbon accounting report
Paf's climate impact decreased from 2023 to 2024. Paf has conducted a comprehensive review of the environmental effects of its operations. The calculation is an important part of Paf's goal to reach Net-Zero by 2040.
Published: 23 april 2025
Paf lowers the loss limit
Paf decides to lower the yearly mandatory loss limit that applies to all customers. At the same time, the loss limit for young customers aged 20-24 is also lowered.
Published: 04 mars 2025
Paf employees donated €125,000
Paf decided to give all employees the opportunity to donate €125,000 to various good causes, initiatives and projects. The causes were selected through a nomination and voting process by the employees.
Published: 19 december 2024
Our history
Our birth
Paf was formed on Åland on 31 October 1966. Our founding associations were The Red Cross, Save The Children, a public health foundation and a children’s charity. Licenced gaming began on 1 January 1967 with two part-time employees and 51 gaming machines. Since the start the funds we generated was used for the benefit of society.
On the ocean waves
In 1973 Paf negotiated sole rights for gaming onboard Åland registered car ferries and our profits began to really take off. Between 1974 and 1999 about 95% of our profit came from gaming at sea. In the 80s we generated about €15m for the benefit of society. During the 90s we generated a further €34m. By 1999 we had grown to around 80 employees.
Online pioneers
Paf created one of the world’s very first online gaming sites, which we launched on 3 December 1999. Always looking to innovate, from the very start we made our own exclusive games in the Paf Games Studio. By the end of the 00s we had generated a further €100m funds for the benefit of society and our workforce had grown to over 200.
World records breakers
It’s good to be lucky in life and in business. In November 2012 we broke the world record for an online slot jackpot win exclusive to a single gaming company (8.6 million euros). Just two months later, in January 2013, another Paf.com player won 17.8 million euros. This was a new world record for a slot jackpot win and remains only a fraction away from the existing record.
Going green
We reimagined and redesigned our Mariehamn Head Office in 2016. We wanted to create a building that was a landmark statement for sustainability. Our new head office is a passive house that is eye-catchingly clad in 742 solar panels producing energy year-round. Employee initiatives complement this ‘green-thinking’ in all of our offices and facilities.
The future
Paf is a company that adapts as the world and our industry changes. Our business is growing both online and at sea and we now have around 330 employees. We are entering new licensed markets. We are leading innovators in Responsible Gaming. We continue to create our own exclusive games. All of our profit is still used for the benefit of society.