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Gaming for good

Our funds have been benefiting society since 1966

Make a difference

Let’s work together. We’re a gaming company founded on the Åland Islands. Our clear purpose is to generate funds for the benefit of society. Wait until you hear what we can offer…

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Careers

Is Paf the right company for you? Hopefully. We are always looking for talent

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Media

What story are you looking for? See what Paf is up to. You might be surprised

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Partners

Great partnerships make businesses stronger. Could we benefit each other?

Latest news

Daniela Forsgård returns to Paf as a Member of the board

Daniela Forsgård returns to Paf as a Member of the board

Daniela Forsgård joins Paf as a new Member of the board, succeeding Birgitta Eriksson who has held the position for many years. She joins Paf from Optinova, where she served as Chief Financial Officer (CFO), but she began her career at Paf as Group Controller in 2007. The following year she became Paf's Head of Finance. “It feels great to…

20 June 2024
1535 days working in another country

1535 days working in another country

Each year, Paf offers employees the opportunity to work abroad. This opportunity has been well received by employees and interest in working abroad has increased. For Camilo Macias, this has meant more opportunities to visit his home country of Colombia.  In autumn 2021, Paf introduced the possibility for employees to work abroad for up to three months a year. Last…

A good year and a step towards more sustainable entertainment

A good year and a step towards more sustainable entertainment

A good year means a good sum of Paf funds for society. Paf's published customer segments show more sustainable revenue in the past year. The Paf board gets a new member. The Paf Group’s revenue for 2023 increased from €165.7 million to €177.1 million, an increase of 7%. The growth in revenue results in an increase in profit from €44.8…

Paf steps up environmental efforts with new extensive carbon accounting

Paf steps up environmental efforts with new extensive carbon accounting

For the first time, Paf has conducted an extensive analysis of its climate impact, with over 95% of carbon emissions included in the reporting. A comprehensive calculation is a critical first step towards achieving Net-Zero by 2040.  “With the new measurements, we will have a deeper understanding of the sources of our emissions. We know which activities and suppliers have…

Our history

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Our birth

Paf was formed on Åland on 31 October 1966. Our founding associations were The Red Cross, Save The Children, a public health foundation and a children’s charity. Licenced gaming began on 1 January 1967 with two part-time employees and 51 gaming machines. Since the start the funds we generated was used for the benefit of society.

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On the ocean waves

In 1973 Paf negotiated sole rights for gaming onboard Åland registered car ferries and our profits began to really take off. Between 1974 and 1999 about 95% of our profit came from gaming at sea. In the 80s we generated about €15m for the benefit of society. During the 90s we generated a further €34m. By 1999 we had grown to around 80 employees.

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Online pioneers

Paf created one of the world’s very first online gaming sites, which we launched on 3 December 1999. Always looking to innovate, from the very start we made our own exclusive games in the Paf Games Studio. By the end of the 00s we had generated a further €100m funds for the benefit of society and our workforce had grown to over 200.

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World records breakers

It’s good to be lucky in life and in business. In November 2012 we broke the world record for an online slot jackpot win exclusive to a single gaming company (8.6 million euros). Just two months later, in January 2013, another Paf.com player won 17.8 million euros. This was a new world record for a slot jackpot win and remains only a fraction away from the existing record.

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Going green

We reimagined and redesigned our Mariehamn Head Office in 2016. We wanted to create a building that was a landmark statement for sustainability. Our new head office is a passive house that is eye-catchingly clad in 742 solar panels producing energy year-round. Employee initiatives complement this ‘green-thinking’ in all of our offices and facilities.

The future

Paf is a company that adapts as the world and our industry changes. Our business is growing both online and at sea and we now have around 330 employees. We are entering new licensed markets. We are leading innovators in Responsible Gaming. We continue to create our own exclusive games. All of our profit is still used for the benefit of society.

The next chapter of our story is always the most exciting one.