Make a difference

Let’s work together. We’re a gaming company founded on the Åland Islands. Our clear mission is to generate profit for the benefit of society. Wait until you hear what we can offer…

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Careers

Is Paf the right company for you? Hopefully. We are always looking for talent

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Media

What story are you looking for? See what Paf is up to. You might be surprised

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Partners

Great partnerships make businesses stronger. Could we benefit each other?

Latest news

Save the Children gives children the opportunity to make an impact

Save the Children gives children the opportunity to make an impact

The city of Mariehamn has made the decision to renovate the park Wirénska Parken, located by the town square in Mariehamn. With the help of the Save the Children association they wanted to make sure that those who use the park and its playground are involved in the project. Therefore, Save the Children arranged a Park day to give children…

15 July 2022
Ban gambling advertising and raise the taxes

Ban gambling advertising and raise the taxes

Paf presented its own proposal for a gaming policy program in Sweden. Raising the gambling tax, banning large parts of the gambling advertising and stopping the exposure of gambling adverts in connection with sports are some of the points in the program. Paf participated in the annual event Almedalen Week in Sweden, by arranging a gaming policy discussion under the…

Paf arranges gaming policy discussion in Almedalen

Paf arranges gaming policy discussion in Almedalen

Paf will organize a gaming policy discussion in Almedalen going by the headline "The industry we love to hate". The discussion will look back at how the reregulation turned out and discuss together with Members of the Parliament their views on the current issues facing the gaming industry. Almedalsveckan 2022 is held in Visby on Gotland 3-7 July. Paf will…

01 July 2022
grit:lab expands to 70 seats

grit:lab expands to 70 seats

The interest in the new tech education that grit:lab offers has been great. Pafs has therefore chosen to increase the number of study seats available to 70. The new tech education, grit:lab, will start up for real at the end of August. The two-year education was intended for 50 students, but now Paf has chosen to increase the number of…

Our history

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Our birth

Paf was formed on Åland on 31 October 1966. Our founding associations were The Red Cross, Save The Children, a public health foundation and a children’s charity. Licenced gaming began on 1 January 1967 with two part-time employees and 51 gaming machines. Since the start the profit we generated was used for the benefit of society.

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On the ocean waves

In 1973 Paf negotiated sole rights for gaming onboard Åland registered car ferries and our profits began to really take off. Between 1974 and 1999 about 95% of our profit came from gaming at sea. In the 80s we generated about €15m for the benefit of society. During the 90s we generated a further €34m. By 1999 we had grown to around 80 employees.

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Online pioneers

Paf created one of the world’s very first online gaming sites, which we launched on 3 December 1999. Always looking to innovate, from the very start we made our own exclusive games in the Paf Games Studio. By the end of the 00s we had generated a further €100m profit for the benefit of society and our workforce had grown to over 200.

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World records breakers

It’s good to be lucky in life and in business. In November 2012 we broke the world record for an online slot jackpot win exclusive to a single gaming company (8.6 million euros). Just two months later, in January 2013, another Paf.com player won 17.8 million euros. This was a new world record for a slot jackpot win and remains only a fraction away from the existing record.

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Going green

We reimagined and redesigned our Mariehamn Head Office in 2016. We wanted to create a building that was a landmark statement for sustainability. Our new head office is a passive house that is eye-catchingly clad in 742 solar panels producing energy year-round. Employee initiatives complement this ‘green-thinking’ in all of our offices and facilities.

The future

Paf is a company that adapts as the world and our industry changes. Our business is growing both online and at sea and we now have around 350 employees. We are entering new licensed markets. We are leading innovators in Responsible Gaming. We continue to create our own exclusive games. All of our profit is still used for the benefit of society.

The next chapter of our story is always the most exciting one.