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Gaming for good

Our funds have been benefiting society since 1966

Make a difference

Let’s work together. We’re a gaming company founded on the Åland Islands. Our clear purpose is to generate funds for the benefit of society. Wait until you hear what we can offer…

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Careers

Is Paf the right company for you? Hopefully. We are always looking for talent

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Media

What story are you looking for? See what Paf is up to. You might be surprised

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Partners

Great partnerships make businesses stronger. Could we benefit each other?

Latest news

Paf commits to reach Net-Zero by 2040

Paf commits to reach Net-Zero by 2040

Paf's climate goal is to reach Net-Zero emissions for the entire business by 2040. The target has now been validated by the Science Based Targets initiative (SBTi) and it is in line with the Paris Agreement's goal of limiting global warming to 1.5 °C. Reaching Net-Zero means that Paf is actively working to reduce its greenhouse gas emissions by 90%…

The Game Room company supplies amusement games to shopping centre

The Game Room company supplies amusement games to shopping centre

Game Room specialises in amusement games in different formats and categories. The company will deliver games to the Redi shopping centre in Helsinki.  Game Room is a company that focuses solely on entertainment and amusement games. The company was founded by Paf to resell Paf's concept of amusement games aimed at all ages.  "Paf has for a long time been…

Paf recruits students from grit:lab

Paf recruits students from grit:lab

Paf hires eight students from the grit:lab tech programme. After only 18 months of study, grit:lab can deliver competent developers. The programme is now accepting new applicants. The tech training programme grit:lab is a pioneering training method that was launched in Åland in 2022 by Paf together with Ålands Yrkesgymnasium. About ten tech companies have hired students directly from the…

19 January 2024
Paf delivers the gaming experience onboard the new shipping company Gotland Alandia Cruise’s ship M/S Birka Gotland

Paf delivers the gaming experience onboard the new shipping company Gotland Alandia Cruise’s ship M/S Birka Gotland

Paf will deliver the gaming entertainment onboard the M/S Birka Gotland. The cruise ship belongs to the newly founded shipping company Gotland Alandia Cruises. The ship will offer its first cruises in the spring of 2024. The shipping companies Viking Line and Gotlandsbolaget have embarked on a joint investment in cruise traffic between Stockholm, Mariehamn and Visby. Together they have…

Our history

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Our birth

Paf was formed on Åland on 31 October 1966. Our founding associations were The Red Cross, Save The Children, a public health foundation and a children’s charity. Licenced gaming began on 1 January 1967 with two part-time employees and 51 gaming machines. Since the start the funds we generated was used for the benefit of society.

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On the ocean waves

In 1973 Paf negotiated sole rights for gaming onboard Åland registered car ferries and our profits began to really take off. Between 1974 and 1999 about 95% of our profit came from gaming at sea. In the 80s we generated about €15m for the benefit of society. During the 90s we generated a further €34m. By 1999 we had grown to around 80 employees.

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Online pioneers

Paf created one of the world’s very first online gaming sites, which we launched on 3 December 1999. Always looking to innovate, from the very start we made our own exclusive games in the Paf Games Studio. By the end of the 00s we had generated a further €100m funds for the benefit of society and our workforce had grown to over 200.

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World records breakers

It’s good to be lucky in life and in business. In November 2012 we broke the world record for an online slot jackpot win exclusive to a single gaming company (8.6 million euros). Just two months later, in January 2013, another Paf.com player won 17.8 million euros. This was a new world record for a slot jackpot win and remains only a fraction away from the existing record.

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Going green

We reimagined and redesigned our Mariehamn Head Office in 2016. We wanted to create a building that was a landmark statement for sustainability. Our new head office is a passive house that is eye-catchingly clad in 742 solar panels producing energy year-round. Employee initiatives complement this ‘green-thinking’ in all of our offices and facilities.

The future

Paf is a company that adapts as the world and our industry changes. Our business is growing both online and at sea and we now have around 330 employees. We are entering new licensed markets. We are leading innovators in Responsible Gaming. We continue to create our own exclusive games. All of our profit is still used for the benefit of society.

The next chapter of our story is always the most exciting one.