Make a difference

Let’s work together. We’re a gaming company founded on the Åland Islands. Our clear mission is to generate profit for the benefit of society. Wait until you hear what we can offer…

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Careers

Is Paf the right company for you? Hopefully. We are always looking for talent

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Media

What story are you looking for? See what Paf is up to. You might be surprised

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Partners

Great partnerships make businesses stronger. Could we benefit each other?

Latest news

Paf shortlisted for Online Casino of the Year award

Paf shortlisted for Online Casino of the Year award

Paf has been shortlisted at the Global Gaming Awards 2021 in the Online Casino of the Year category. The awards ceremony is organized by the industry magazine Gambling Insider and the winners will be presented in London, June 28th. The Shortlist was decided after a rigorous process and it recognises companies who have performed well in the EMEA region in the…

28 April 2021
Paf donated laptops to Save the Children

Paf donated laptops to Save the Children

Paf chose to donate IT equipment to the Save the Children's organization. The equipment consisted of several laptops and a laser printer that was received by the children's rights organization in the nice spring weather on Åland. “Save the Children is one of our founders, we would not be here without them and they are very important for our community…

09 April 2021
Paf believes €8,000 per year is the benchmark for loss limits in Europe

Paf believes €8,000 per year is the benchmark for loss limits in Europe

CEO Christer Fahlstedt talks openly about refusing to take "blood money" revenue from at-risk players despite it doing obvious damage to the company's bottom line. “We think you’re unlikely to be allowed to lose more than €8,000 per year. That’s what we see as the benchmark,” he says. One of Paf’s key pillars is responsible gaming. It is something its…

Swedish man won over 11 million kronor

Swedish man won over 11 million kronor

A Swedish man from Östergötland won a jackpot of SEK 11,362,785 when he played on Paf.se. He won the jackpot on a slot machine with a bet of only SEK 5. When we called our big winner, he was overjoyed with the win and told us a little bit about what he plans to do with the money. "I thought…

13 March 2021

Our history

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Our birth

Paf was formed on Åland on 31 October 1966. Our founding associations were The Red Cross, Save The Children, a public health foundation and a children’s charity. Licenced gaming began on 1 January 1967 with two part-time employees and 51 gaming machines. Since the start the profit we generated was used for the benefit of society.

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On the ocean waves

In 1973 Paf negotiated sole rights for gaming onboard Åland registered car ferries and our profits began to really take off. Between 1974 and 1999 about 95% of our profit came from gaming at sea. In the 80s we generated about €15m for the benefit of society. During the 90s we generated a further €34m. By 1999 we had grown to around 80 employees.

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Online pioneers

Paf created one of the world’s very first online gaming sites, which we launched on 3 December 1999. Always looking to innovate, from the very start we made our own exclusive games in the Paf Games Studio. By the end of the 00s we had generated a further €100m profit for the benefit of society and our workforce had grown to over 200.

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World records breakers

It’s good to be lucky in life and in business. In November 2012 we broke the world record for an online slot jackpot win exclusive to a single gaming company (8.6 million euros). Just two months later, in January 2013, another Paf.com player won 17.8 million euros. This was a new world record for a slot jackpot win and remains only a fraction away from the existing record.

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Going green

We reimagined and redesigned our Mariehamn Head Office in 2016. We wanted to create a building that was a landmark statement for sustainability. Our new head office is a passive house that is eye-catchingly clad in 742 solar panels producing energy year-round. Employee initiatives complement this ‘green-thinking’ in all of our offices and facilities.

The future

Paf is a company that adapts as the world and our industry changes. Our business is growing both online and at sea and we now have around 350 employees. We are entering new licensed markets. We are leading innovators in Responsible Gaming. We continue to create our own exclusive games. All of our profit is still used for the benefit of society.

The next chapter of our story is always the most exciting one.