Sustainability is part of our DNA
From day one our vision and strategies have been aligned with generating long term sustainable profit to support Åland society. That’s the sole reason we exist.
We can only achieve this sustainability though our company culture, the products we make and the experiences we create. It’s in everything we do.
Responsible Gaming
A sustainable gaming for our players makes our business better. That’s why Responsible Gaming is a fundamental building block of Paf
A Sustainable Workplace
Our aim is to make Paf an inspiring place to work. We believe people prosper and grow when the working environment is fair, safe and equal
Environmental Sustainability
All businesses have an impact on the environment. Paf is committed to developing smart and sustainable solutions to limit our footprint
Our selected sustainability goals
Based on our three sustainability areas, we have identified how our sustainability work contributes to the UN’s Global Sustainability Goals. We have also identified how our sustainability work contributes to the local Åland Development and Sustainability Agenda’s strategic goals.
The development goals in the Åland Sustainability Agenda and the UN’s Global Goals constitute a very ambitious plan for developing our society. When we identified the goals that our sustainability work contributes to, it resulted in five different goals within the Åland Sustainability Agenda and seven different global UN goals.
Responsible gaming
Environmental Sustainability
About bärkraft.ax
Since 2016, bärkraft.ax has acted as a platform for organisations on Åland, working towards a common goal of a viable and sustainable region. The backbone of the network is the development and sustainability agenda for Åland, agreed upon by Ålands regional parliament and government. The forming of the network is deeply rooted in society, and therefore enjoys high levels of confidence and trust by citizens as well as businesses. This confidence is what enables the transformation of society towards a sustainable future.
In spring 2019 the development and sustainability agenda for Åland was awarded by the European Commission, which organised the European Sustainability Awards in Brussels. The Åland agenda was considered to be the best in the category for communities of up to 100,000 inhabitants. Paf is active in the local community by participating and contributing to the sustainability agenda.
Paf also participates in the networking group for sustainable, large companies on Åland. The main purpose of the group is to drive the larger companies’ activities related to realising Åland’s Development and Sustainability Agenda. Four of the groups’ members, including Paf, chose to invest in a sustainability pilot, an investment that enabled bärkraft.ax to engage another sustainability pilot for the next three years starting in 2019.
At Paf, obviously we want to be involved and contribute to the development goals, both locally and on a global level. By clearly identifying the goals we contribute to, we can better focus and clarify our sustainability work in the future
– Paf’s Vice President and Chief Responsibility Officer Daniela Johansson.
Sustainability updates
Finnish woman wins €1.5 million at Paf
A Finnish woman from southern Finland won €1,497,900.48 on Paf's gaming site. The winner played the game Arabian Nights on Paf.com with a stake of 50 cents. Paf called the winner to congratulate her.
Published: 28 maj 2025
It was a strong year
Paf performed well in 2024, despite a slight decline in earnings. Paf's open customer segment demonstrates that it is possible to be a sustainable entertainment company with decisive loss limits to prevent excessive gambling.
Published: 20 maj 2025
Kimi Räikkönen teams up with Paf
Paf has signed a multi-year partnership with Formula 1 World Champion Kimi Räikkönen. The excitement was high when Kimi Räikkönen showed up at Paf’s head office in Mariehamn.
Published: 07 maj 2025
Paf's comprehensive carbon accounting report
Paf's climate impact decreased from 2023 to 2024. Paf has conducted a comprehensive review of the environmental effects of its operations. The calculation is an important part of Paf's goal to reach Net-Zero by 2040.
Published: 23 april 2025