Sustainability is part of our DNA
From day one our vision and strategies have been aligned with generating long term sustainable profit to support society. That’s the sole reason we exist.
We can only achieve this sustainability though our company culture, the products we make and the experiences we create. It’s in everything we do.
Responsible Gaming
Sustainable gaming for our players makes our business better. That’s why Responsible Gaming is a fundamental building block of Paf
A Sustainable Workplace
Our aim is to make Paf an inspiring place to work. We believe people prosper and grow when the working environment is fair, safe and equal
Environmental Sustainability
All businesses have an impact on the environment. Paf is committed to developing smart and sustainable solutions to limit our footprint
Our selected sustainability goals
Based on our three sustainability areas, we have identified how our sustainability work contributes to the UN’s Global Sustainability Goals. We have also identified how our sustainability work contributes to the local Åland Development and Sustainability Agenda’s strategic goals.
The development goals in the Åland Sustainability Agenda and the UN’s Global Goals constitute a very ambitious plan for developing our society. When we identified the goals that our sustainability work contributes to, it resulted in five different goals within the Åland Sustainability Agenda and seven different global UN goals.
Environmental Sustainability
About bärkraft.ax
Since 2016, bärkraft.ax has acted as a platform for organisations on Åland, working towards a common goal of a viable and sustainable region. The backbone of the network is the development and sustainability agenda for Åland, agreed upon by Ålands regional parliament and government. The forming of the network is deeply rooted in society, and therefore enjoys high levels of confidence and trust by citizens as well as businesses. This confidence is what enables the transformation of society towards a sustainable future.
In spring 2019 the development and sustainability agenda for Åland was awarded by the European Commission, which organised the European Sustainability Awards in Brussels. The Åland agenda was considered to be the best in the category for communities of up to 100,000 inhabitants. Paf is active in the local community by participating and contributing to the sustainability agenda.
Paf also participates in the networking group for sustainable, large companies on Åland. The main purpose of the group is to drive the larger companies’ activities related to realising Åland’s Development and Sustainability Agenda. Four of the groups’ members, including Paf, chose to invest in a sustainability pilot, an investment that enabled bärkraft.ax to engage another sustainability pilot for the next three years starting in 2019.
At Paf, obviously we want to be involved and contribute to the development goals, both locally and on a global level. By clearly identifying the goals we contribute to, we can better focus and clarify our sustainability work in the future
– Paf’s Vice President and Chief Responsibility Officer Daniela Johansson.
Sustainability updates
Paf passes half a billion euros for the benefit of society
Paf increased both its revenue and profit during 2025. At the same time, the company has passed a historic milestone – more than half a billion euros has now been distributed for the benefit of society since its foundation in 1966.
Published: 22 maj 2026
5 cents turned into 3.44 million euros
A Swedish man from southern Sweden won 37,418,982.63 SEK on Paf’s gaming site. The winner hit a Lucky Drop mega jackpot with a stake of just 5 cents. Paf called the winner to congratulate him.
Published: 05 maj 2026
Swedish football podcast Fotbollsmorgon partners with Paf
Paf has entered into a partnership with the well-known Swedish football show Fotbollsmorgon. The collaboration includes tailored betting insights and special odds. On the sports site 1X2, Fotbollsmorgon will have its own dedicated section.
Published: 06 mars 2026
Paf has halved its loss limit since 2018
Paf is decisively strengthening responsible gaming measures and continuing its drive towards more sustainable revenues. The mandatory loss limit is being lowered from €16,000 to €15,000 per year for all customers.
Published: 09 februari 2026