Sustainability is part of our DNA
From day one our vision and strategies have been aligned with generating long term sustainable profit to support society. That’s the sole reason we exist.
We can only achieve this sustainability though our company culture, the products we make and the experiences we create. It’s in everything we do.
Responsible Gaming
Sustainable gaming for our players makes our business better. That’s why Responsible Gaming is a fundamental building block of Paf
A Sustainable Workplace
Our aim is to make Paf an inspiring place to work. We believe people prosper and grow when the working environment is fair, safe and equal
Environmental Sustainability
All businesses have an impact on the environment. Paf is committed to developing smart and sustainable solutions to limit our footprint
Our selected sustainability goals
Based on our three sustainability areas, we have identified how our sustainability work contributes to the UN’s Global Sustainability Goals. We have also identified how our sustainability work contributes to the local Åland Development and Sustainability Agenda’s strategic goals.
When we identified the goals that our sustainability work contributes to, it resulted in five different goals within the Åland Sustainability Agenda and seven different global UN goals.
Sustainability matters to society and to Paf
Our double materiality assessment shows what matters most
At the end of 2025, Paf carried out its first double materiality assessment, in line with ESRS 1 and ESRS 2. The assessment gives us a clearer picture of which sustainability topics matter most – both to our business and to the people and society we affect. The results confirm that our three prioritised areas are the right ones: responsible gaming, a sustainable workplace and environmental sustainability.
A topic is doubly material when it is judged to be highly significant from two perspectives at once. From a financial perspective, the topic affects our business model, our risk profile and our long-term value creation. From an impact perspective, it concerns the actual and potential effect our operations have on people, society and the environment. When a topic weighs heavily in both dimensions, it reaches double materiality.
The assessment confirms that responsible gaming is our most important sustainability area. It is the foundation for sustainable revenue, and it is why we openly report our customer segments and lower our loss limits. Together with our contribution to society and our environmental sustainability, responsible gaming reaches double materiality – three topics closely tied to what it means to be a Sustainable Entertainment Company.
Our environmental responsibility is a central part of the same whole. Our commitment to reach Net-Zero 2040 is a clear expression of our determination to reduce our climate impact and take responsibility as a leading player in the industry. The assessment also highlights the importance of being a sustainable and attractive workplace – where our employees have room to grow, take responsibility and contribute to something bigger.
The assessment is also a tool for the future. The work is a continuous process that develops through deeper stakeholder dialogue and ongoing review, so that we prioritise the right actions.
Responsible gaming
Environmental Sustainability
About bärkraft.ax
Since 2016, bärkraft.ax has acted as a platform for organisations on Åland, working towards a common goal of a viable and sustainable region. The backbone of the network is the development and sustainability agenda for Åland, agreed upon by Ålands regional parliament and government. The forming of the network is deeply rooted in society, and therefore enjoys high levels of confidence and trust by citizens as well as businesses. This confidence is what enables the transformation of society towards a sustainable future.
In spring 2019 the development and sustainability agenda for Åland was awarded by the European Commission, which organised the European Sustainability Awards in Brussels. The Åland agenda was considered to be the best in the category for communities of up to 100,000 inhabitants. Paf is active in the local community by participating and contributing to the sustainability agenda.
Paf also participates in the networking group for sustainable, large companies on Åland. The main purpose of the group is to drive the larger companies’ activities related to realising Åland’s Development and Sustainability Agenda. Four of the groups’ members, including Paf, chose to invest in a sustainability pilot, an investment that enabled bärkraft.ax to engage another sustainability pilot for the next three years starting in 2019.
At Paf, obviously we want to be involved and contribute to the development goals, both locally and on a global level. By clearly identifying the goals we contribute to, we can better focus and clarify our sustainability work in the future
– Paf’s Vice President and Chief Responsibility Officer Daniela Johansson.
Sustainability updates
Paf extends and expands partnership with La Liga club Real Betis
SpeedyBet, a brand within the Paf Group, has extended and expanded its sponsorship agreement with the Spanish La Liga club Real Betis Balompié. The new agreement runs for two seasons, through the summer of 2028.
Published: 11 augusti 2026
Climate financing – Paf supports projects in England and Nicaragua
Every year, Paf provides climate financing equivalent to its measured climate impact as part of its environmental work. This year the support goes to two projects – one in England that turns carbon dioxide into building material, and one in Nicaragua that generates renewable energy from geothermal heat.
Published: 29 juni 2026
Paf's Carbon Accounting Report 2025 – a positive trend continues
Paf's climate impact decreased in 2025. The annual carbon accounting report shows that emissions continue to move in the right direction, as part of Paf's long-term work towards Net-Zero 2040.
Published: 12 juni 2026
Paf acquires Bell Casino
Paf is acquiring the gaming company Bell Casino. Bell operates gaming entertainment onboard more than 50 vessels. The acquisition expands Paf’s presence to additional ferry routes and destinations across Europe.
Published: 02 juni 2026