Make a difference

Let’s work together. We’re a gaming company founded on the Åland Islands. Our clear mission is to generate profit for the benefit of society. Wait until you hear what we can offer…

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Careers

Is Paf the right company for you? Hopefully. We are always looking for talent

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Media

What story are you looking for? See what Paf is up to. You might be surprised

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Partners

Great partnerships make businesses stronger. Could we benefit each other?

Latest news

Paf’s yearly loss limit stops the big players

Paf’s yearly loss limit stops the big players

Paf has openly published its players' annual wins and losses, a unique initiative in the gaming industry. Paf will go further too – by removing all big players and stopping direct marketing to risk players. Paf has become a pioneer in the gaming industry through its openness. Paf now openly publishes its figures for the wins and losses for all…

Paf invests in sustainability, alongside several other large companies

Paf invests in sustainability, alongside several other large companies

The network bärkraft.ax coordinates the delivery of Åland’s development and sustainability agenda. Last year a coaching role was created in order to strengthen the work with implementing the agenda. The coach guides and supports organisations, companies, regions, associations and authorities who want to contribute to a more sustainable society. This role was introduced one year ago and now the Åland-based…

31 January 2019
We welcome Andreas Remmer to the Paf Board

We welcome Andreas Remmer to the Paf Board

Paf's new board member is Andreas Remmer, former deputy CEO and CFO of Viking Line. Remmer is very experienced and has sat on several other prominent boards. “I look forward to working with Paf's Board and a management team that works with cutting-edge expertise in their area. For my own part, this post came at the right time and it…

21 January 2019
Paf adopts Swish for faster customer transactions in Sweden

Paf adopts Swish for faster customer transactions in Sweden

Paf adopts the popular payment method Swish used by 6.7 million Swedes. In the first month of the newly-regulated Swedish gaming market Paf has adopted what is said to be the fastest payment method available in Sweden. Swish uses mobile telephone numbers to make transfers and is currently used by around 6.7 million Swedes and 180,000 business. Paf CEO Christer Fahlstedt…

15 January 2019

Our history

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Our birth

Paf was formed on Åland on 31 October 1966. Our founding associations were The Red Cross, Save The Children, a public health foundation and a children’s charity. Licenced gaming began on 1 January 1967 with two part-time employees and 51 gaming machines. Since the start the profit we generated was used for the benefit of society.

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On the ocean waves

In 1973 Paf negotiated sole rights for gaming onboard Åland registered car ferries and our profits began to really take off. Between 1974 and 1999 about 95% of our profit came from gaming at sea. In the 80s we generated about €15m for the benefit of society. During the 90s we generated a further €34m. By 1999 we had grown to around 80 employees.

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Online pioneers

Paf created one of the world’s very first online gaming sites, which we launched on 3 December 1999. Always looking to innovate, from the very start we made our own exclusive games in the Paf Games Studio. By the end of the 00s we had generated a further €100m profit for the benefit of society and our workforce had grown to over 200.

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World records breakers

It’s good to be lucky in life and in business. In November 2012 we broke the world record for an online slot jackpot win exclusive to a single gaming company (8.6 million euros). Just two months later, in January 2013, another Paf.com player won 17.8 million euros. This was a new world record for a slot jackpot win and remains only a fraction away from the existing record.

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Going green

We reimagined and redesigned our Mariehamn Head Office in 2016. We wanted to create a building that was a landmark statement for sustainability. Our new head office is a passive house that is eye-catchingly clad in 742 solar panels producing energy year-round. Employee initiatives complement this ‘green-thinking’ in all of our offices and facilities.

The future

Paf is a company that adapts as the world and our industry changes. Our business is growing both online and at sea and we now have around 400 employees. We are entering new licenced markets. We are leading innovators in Responsible Gaming. We continue to create our own exclusive games. All of our profit is still used for the benefit of society.

The next chapter of our story is always the most exciting one.