Paf exists in a variety of different markets and channels. Wherever people meet us our core values are always reflected in our brands. Sometimes we meet their expectations with a localised touch.
The Paf brand represents the corporate organisation – our headquarters, business operations and employees. The Paf logo is used for offices, staff, corporate equipment. It is not used for player-facing communication.
The Paf.com brand is our main store – our gaming brand and the sender in market communication. The Paf.com logo is used for marketing, gaming products, digital banners and sponsorships. Our focus in marketing is to attract players to this brand.
Paf.ee is in essence the same as Paf.com, but localised for the Estonian market.
Paf.es is in essence the same as Paf.com, but localised for the Spanish market.
Pafbet.lv is in essence the same as Paf.com, but localised for the Latvian market.
The Paf Casino brand is our physical presence – casinos, slot machines and onboard operations. The Paf Casino logo is used as wayfinding or signage for our physical Land and Ship casinos and in adverts and information about them.
The Game Room is the brand for our non-gambling operations. The entertainment we offer here is mainly in the form of arcade games and vending machines.