Paf has halved its loss limit since 2018

Paf is decisively strengthening responsible gaming measures and continuing its drive towards more sustainable revenues. The mandatory loss limit is being lowered from €16,000 to €15,000 per year for all customers.

Through a series of gradual decisions over several years, this reduction means that Paf has now halved the very first loss limit, which was originally set at €30,000 per year. The new limit applies across all gaming categories and all gaming sites operated by Paf.

“We are extremely proud that, through concrete measures and long-term investments in responsible gaming, we have now managed to halve the first loss limit that was introduced in 2018. It clearly shows that we are serious about our ambition to be a sustainable entertainment company,” says Christer Fahlstedt, CEO of Paf.

Long-term target of €8,000 per year

The reduction to €15,000 is another long-term step in the right direction. Paf has previously communicated a future ambition to lower the annual loss limit to €8,000 per year.

“We have been clear about our ambition to take a strong stance on responsibility as a gaming company and to drive development towards a better gaming market. Unlike many other operators in the industry, we are also prepared to say no to revenue from unsustainable gaming. However, this needs to be done step by step, at a pace that is reasonably sustainable for us as a company operating in a competitive market,” says Christer Fahlstedt.

High-intensity customer segment to be phased out

In connection with the new reduction, Paf’s open customer segments will change significantly over time. Revenue will gradually disappear entirely from the so-called orange segment, consisting of customers who have played between €15,000 and €30,000 per year. For several years now, Paf has already eliminated revenue from the red customer segment, which consisted of high-intensity players with annual losses exceeding €30,000.

This change means that Paf is further reducing revenue from customer segments that play at higher levels and shifting its focus towards more sustainable levels of gaming.

“Completely removing the orange segment going forward is a deliberate and important decision. It is a concrete way of showing that we do not want revenue that is not sustainable over time, especially when our purpose is to contribute to long-term societal benefit,” says Daniela Johansson, Deputy CEO & Chief Responsibility Officer.

Shared limits for all gaming companies

In addition to the mandatory loss limits, Paf customers can always set their own lower gaming limits. The mandatory limits function as a final safeguard and cannot be exceeded. Paf was the first international gaming company in the world to introduce mandatory loss limits.

“Gaming limits have a real and measurable effect on gaming behaviour, and they stop a customer before things become seriously problematic. At the same time, we cannot ignore the fact that customers can relatively easily continue playing with another operator. That is why common national deposit limits are needed, and why gaming with unlicensed operators must be stopped,” says Christer Fahlstedt.