Paf and Tallink Grupp sign new multi-year agreement

Paf has signed a new multi-year cooperation agreement with the shipping company Tallink Grupp. The agreement marks the extension of a successful partnership, where Paf will continue to provide gaming entertainment onboard the company’s vessels.

“We are pleased to continue our long-standing history with Tallink Grupp. This partnership is an important step towards further improving the entertainment experience for our customers,” says Lasse Danielsson, Chief Operating Officer Land & Ship.

Tallink Grupp operates several passenger ships in the Northern Baltic Sea region under the Tallink and Silja Line brands.

Photo: Tallink Silja

Renewed gaming experience

Paf will renew and modernise the entertainment onboard Tallink Grupp’s ships, which operate under the Silja Line brand between Sweden, Åland and Finland. The upgrade includes new coinless machines, integrated with screens that further enhance the gaming experience.

“We will implement our ‘Customer Journey’ concept, which will be an important factor in improving the interaction with our players. The concept not only strengthens the gaming experience but also our communication about responsible gaming,” says Christian Lundell, Key Account Manager at Paf.

In addition, Paf will review the possibility of expanding the gaming experience with specific amusement games designed for adults.

Improved responsible gaming onboard

Paf has previously implemented updates that have improved responsible gaming onboard Tallink’s ships operating to and from Estonia. On these vessels, passengers are required to identify themselves with their boarding cards to be able to play on a slot machine.

“Through our cooperation with Paf, we have successfully achieved a higher standard for the gaming activities onboard. We especially value Paf’s work on responsible gaming and the improvements implemented on our Estonian-flagged ships. Our goal is to improve responsible gaming onboard all our ships together with Paf in the coming years,” says Kairi Maidla, Group Entertainment Director at Tallink Grupp.