Swedish football podcast Fotbollsmorgon partners with Paf

Paf has entered into a partnership with the well-known Swedish football show Fotbollsmorgon. The collaboration includes tailored betting insights and special odds. On the sports site 1X2, Fotbollsmorgon will have its own dedicated section.

1X2.se is a wholly owned gaming site from Paf, focused on offering one of the Swedish market’s broadest selections within sports and odds. The site has now joined Fotbollsmorgon as an official partner.

“We are very pleased to enter into a long-term partnership with 1X2.se and Paf. We have been impressed by their digital expertise and high standards, combined with a strong understanding of our product and a shared passion for football. We look forward to working together during this exciting World Cup year,” says Anders Nettelbladt, CEO of Dobb and commercial producer of Fotbollsmorgon.

Fotbollsmorgon is a daily digital talk show focusing on Swedish and international football. The programme combines analysis, news and discussions, and since its launch it has grown into one of Sweden’s most influential platforms for football coverage.

Sweden’s leading football podcast

Fotbollsmorgon is not a traditional football podcast. It stands out through its wide range of guests from coaches and players to artists, chefs, politicians and some of Sweden’s most prominent actors. The common denominator is football. Some guests bring deep engagement in the sport, while others approach it from a different perspective, often leading to lively discussions that go beyond the boundaries of football.

“Fotbollsmorgon has established itself as one of Sweden’s strongest digital platforms for football enthusiasts. The programme reaches around 14 million streams per month and generates over 500,000 viewing hours per week,” says Anders Nettelbladt.

Dedicated section on 1X2.se

As part of the partnership, 1X2 will be visible as a partner in Fotbollsmorgon’s broadcasts. The programme’s daily betting tips are based on odds from 1X2 and complemented with selected special offers. The tips and specials will also be published in Fotbollsmorgon’s own dedicated section on 1X2.se, where visitors can easily access current analyses and related bets.

“It feels great that Fotbollsmorgon will have its own landing page on 1X2, making it easy for viewers and listeners who want to access our experts’ tips. This is something that has been requested before,” says Anders Nettelbladt.

In-depth articles related to the tips will also be published under the Sports News section on 1X2.se. Here you can follow Fotbollsmorgon’s sports news on 1X2, and here you can watch Fotbollsmorgon’s YouTube broadcasts.