Paf acquires its long-time bingo supplier Proactive Gaming
Paf invests in product portfolio development through the purchase of its bingo supplier Proactive Gaming Scandinavia AB.
The acquisition is a continuation of a successful collaboration between Paf (Ålands Penningautomatförening) and Swedish gaming technology company Proactive Gaming Scandinavia AB.The two companies started working together in 2014, when Proactive became the new bingo supplier for Paf.
More unique gaming experiences
Proactive, headquartered in Norrköping, is known for their experience and competence in developing unique and flexible gaming solutions. Since bingo is one of the central product categories in Paf’s product portfolio, the company is ready to invest in product development. Purchasing Proactive gives Paf the freedom and technical edge to take the product further in order to continue catering to its verticals:
– Bingo is an important product category for Paf, and this acquisition enables us to take control over and further develop this category in order to deliver more unique gaming experiences for our customers at Paf.com, Paf CEO Christer Fahlstedt says.
Added value from Proactive team
Having previously successfully collaborated with Proactive, Paf feels confident that the transition period after the acquisition will go smoothly.
– We truly appreciate the broad technical expertise of Proactive and warmly welcome the team members based in Norrköping to Paf. Since we have already worked together with these dedicated professionals at Proactive for several years, we know that they will make an important contribution to our organisation, Fahlstedt says.
Christer Fahlstedt, CEO
+358(0)40 632 9990
Published: 02 oktober 2018
News with same tag

Paf passes half a billion euros for the benefit of society
Paf increased both its revenue and profit during 2025. At the same time, the company has passed a historic milestone – more than half a billion euros has now been distributed for the benefit of society since its foundation in 1966.
Published: 22 maj 2026

5 cents turned into 3.44 million euros
A Swedish man from southern Sweden won 37,418,982.63 SEK on Paf’s gaming site. The winner hit a Lucky Drop mega jackpot with a stake of just 5 cents. Paf called the winner to congratulate him.
Published: 05 maj 2026

Swedish football podcast Fotbollsmorgon partners with Paf
Paf has entered into a partnership with the well-known Swedish football show Fotbollsmorgon. The collaboration includes tailored betting insights and special odds. On the sports site 1X2, Fotbollsmorgon will have its own dedicated section.
Published: 06 mars 2026
