Paf extends and expands partnership with La Liga club Real Betis

SpeedyBet, a brand within the Paf Group, has extended and expanded its sponsorship agreement with the Spanish La Liga club Real Betis Balompié. The new agreement runs for two seasons, through the summer of 2028.

“We've had a fantastic run as Real Betis' Official Betting Partner in Spain over the past two years. This new agreement takes the partnership to a whole new level,” says Cristina Sebastián, Marketing Manager for Paf.

SpeedyBet has been Real Betis' Official Betting Partner in Spain since 2024. With the new agreement, the partnership expands to also include rights in the European market.

“We want to maintain our strong brand presence in Spain, and the new European rights will primarily be activated in Sweden. It gives us the opportunity to connect Swedish football fans with one of La Liga's most vibrant clubs and deliver some unique experiences for players in the Swedish market,” says Cristina Sebastián.

For SpeedyBet and the entire Paf Group, safe and responsible gaming is always a top priority. Real Betis is a partner that truly shares those values. The partnership continues over the coming two seasons, as Real Betis competes in both the Spanish league and in European tournaments.