Paf acquires two Swedish licensed companies

Paf is acquiring the two Swedish licensed gaming companies Speedy Ltd and Speedy Originals from Hero Gaming. The companies run the gaming sites Speedy Casino, Speedybet and Speedyspel. With the purchase, Paf will become one of the six largest gaming companies in Sweden.

“We want to grow in Sweden and we have a determined ambition to be a leading player in the Swedish licensed market,” says Paf’s CEO Christer Fahlstedt.

Top six in Sweden

Hero Gaming was founded in 2013 and they have been successful in the Swedish market with the Speedy brand gaming sites.

“We see the deal as a good win-win strategy, in that now Hero Gaming can focus more on the global market. It feels good that it is Paf who is buying our Swedish business, they have a long-term strategy and they are well-known for their responsible gaming work,” says Tomas Bäckman, CEO of Hero Gaming.

Paf will become one of the six largest gaming companies in Sweden after the purchase. This is a position that Paf has been deliberately seeking.

“This acquisition shows that we have faith in the future of the Swedish market and we also have the capacity to acquire the companies that strengthen us,” says Christer Fahlstedt.

The loss limit will be implemented

The three Speedy gaming sites will implement Paf’s comparatively tough guidelines for responsible gaming. Among other things, Paf’s annual mandatory loss limit of EUR 20,000 / SEK 200,000 will be introduced.

“We do not have an interest in taking over the gaming sites unless their customers are largely at a gaming level that we accept. But of course, customers will notice that we value responsible gaming very strongly, to the same level of responsible gaming that we have on Paf’s other gaming sites,” says Christer Fahlstedt.

SpeedySpel, SpeedyBet and SpeedyCasino will continue to operate under their current brands in the Swedish market.

02 August 2021

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