Sustainability is part of our DNA
From day one our vision and strategies have been aligned with generating long term sustainable profit to support Åland society. That’s the sole reason we exist.
We can only achieve this sustainability though our company culture, the products we make and the experiences we create. It’s in everything we do.
Responsible Gaming
A sustainable gaming for our players makes our business better. That’s why Responsible Gaming is a fundamental building block of Paf
A Sustainable Workplace
Our aim is to make Paf an inspiring place to work. We believe people prosper and grow when the working environment is fair, safe and equal
Environmental Sustainability
All businesses have an impact on the environment. Paf is committed to developing smart and sustainable solutions to limit our footprint
Our selected sustainability goals
Based on our three sustainability areas, we have identified how our sustainability work contributes to the UN’s Global Sustainability Goals. We have also identified how our sustainability work contributes to the local Åland Development and Sustainability Agenda’s strategic goals.
The development goals in the Åland Sustainability Agenda and the UN’s Global Goals constitute a very ambitious plan for developing our society. When we identified the goals that our sustainability work contributes to, it resulted in five different goals within the Åland Sustainability Agenda and seven different global UN goals.
Responsible Gaming
The Åland Sustainability Agenda
Goal 1: Prosperous people with increasing inner resources.
Goal 2: Everyone feels trust an has real opportunities to participate in society.
UN’s Global Sustainability Goals
A Sustainable Workplace
The Åland Sustainability Agenda
Goal 2: Everyone feels trust an has real opportunities to participate in society.
Goal 5: Attractiveness in living, visiting and business.
UN’s Global Sustainability Goals
Environmental Sustainability
The Åland Sustainability Agenda
Goal 6: Significantly reduced climate impact.
Goal 7: Sustainable and responsible consumption and production.
UN’s Global Sustainability Goals
About bärkraft.ax
Since 2016, bärkraft.ax has acted as a platform for organisations on Åland, working towards a common goal of a viable and sustainable region. The backbone of the network is the development and sustainability agenda for Åland, agreed upon by Ålands regional parliament and government. The forming of the network is deeply rooted in society, and therefore enjoys high levels of confidence and trust by citizens as well as businesses. This confidence is what enables the transformation of society towards a sustainable future.
In spring 2019 the development and sustainability agenda for Åland was awarded by the European Commission, which organised the European Sustainability Awards in Brussels. The Åland agenda was considered to be the best in the category for communities of up to 100,000 inhabitants. Paf is active in the local community by participating and contributing to the sustainability agenda.
Paf also participates in the networking group for sustainable, large companies on Åland. The main purpose of the group is to drive the larger companies’ activities related to realising Åland’s Development and Sustainability Agenda. Four of the groups’ members, including Paf, chose to invest in a sustainability pilot, an investment that enabled bärkraft.ax to engage another sustainability pilot for the next three years starting in 2019.
At Paf, obviously we want to be involved and contribute to the development goals, both locally and on a global level. By clearly identifying the goals we contribute to, we can better focus and clarify our sustainability work in the future
– Paf’s Vice President and Chief Responsibility Officer Daniela Johansson.
Sustainability updates
Paf won two awards at the EGR Nordics Awards
Paf was awarded the Safer Gambling Operator award and the award for the best Diversity & Inclusion model at the EGR Nordics Awards 2023. The EGR Nordics Awards celebrates the most successful and innovative gaming companies operating in the Nordic region. Paf was shortlisted in two categories at the ceremony and won both awards. "We are proud that our efforts…
Paf introduces lowered loss limit for young people
Paf has implemented a lower mandatory loss limit for young people. The reduction is implemented to strengthen the responsible gaming measures for all young people who play at Paf. Paf is the only international gaming company that has introduced an annual mandatory loss limit that applies to all online customers. The loss limit is set at €20,000 on an annual…
Paf’s headquarter became a tech campus
The tech education named grit:lab has started. 70 students will for two years study the latest in tech. The campus is located inside Paf's headquarters on Åland. The grit:lab tech education has now started for real, for the 70 students who have been admitted. For the kickoff, all students gathered in Paf's office to be welcomed and begin their studies…
Ban gambling advertising and raise the taxes
Paf presented its own proposal for a gaming policy program in Sweden. Raising the gambling tax, banning large parts of the gambling advertising and stopping the exposure of gambling adverts in connection with sports are some of the points in the program. Paf participated in the annual event Almedalen Week in Sweden, by arranging a gaming policy discussion under the…